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by Carlos Diez Macia 6 Comments
This article was created because you asked for it. It is meant to be as transparent as possible, so that you can see who the faces behind Rombo are and how we organize this project internally.
We hope you enjoy it!
Since 2019, Rombo has been researching surface finish and design in order to find the perfect balance between grip, ergonomics, and function in guitar picks and other guitar accessories. Rombo was born thanks to an amazing guitar player community whose aim is to continue this adventure and quest for the perfect guitar accessories.
We are Judith and Carlos, a happily married couple trying to innovate in the world of guitar picks. We live near Stuttgart, Germany.
We both love music, guitars, product development, challenges, and attention to detail, so Rombo was the perfect excuse to mix all these things together and have some amazing adventures.
From Remseck, near Stuttgart in Germany, we do almost everything.
Here, we receive the packaging and the dots we use to fix the guitar picks to the packaging. We try to be very organized and keep the place very tidy. Tidy places also look better for photographs!
In the shipping station, there is one tray for every guitar pick model. We also include a flyer and a “thank you”-card with every delivery. This way we make the experience more personal, while sharing our journey of packing your guitar picks directly with you!
We have a label printer, which is super useful, and thankfully our web system allows us to automate the printing for every customer and create a label with just one click.
Our post carrier receives the boxes from us with all the information they need to bring our products to you, including weight, countries, and import information for the customs.
We ship every order directly from our location.
The envelopes we use are not very cheap, but they protect the product well, they are made of 100% recycled paper and they are plastic free.
We have to be very multifaceted to cover all the tasks we do, from idea generation, product development, graphic design, photography, web maintenance, logistics, social media, packaging development, and accounting, to all the stuff a start-up involves.
We believe that doing everything by ourselves gives us a very close perspective from the customer side.
This means, when you ask something on Instagram or Facebook, you receive an e-mail from us, or we answer your comment. It is us behind the screen typing every word and every smiley!
We love walking a lot. We go for a walk for 5 kilometres almost everyday. Almost every idea we applied to Rombo was created while having a walk. We called it our daily inspiration walk.
Two years ago, at the very beginning of this journey, we could not have imagined how many things we needed to learn!
We have encountered many challenges on the way; for example, I remember it was very difficult to find out how to sell internationally and establish a system that is fast enough for us.
I cannot tell how many books on startups, online marketing, Kickstarter or time management we have read! One of the most useful ones was A Crowdfunder's Strategy Guide: Build a Better Business by Building Community, by Jamey Stegmeier.
A funny anecdote is that Judith and I don’t have our own Instagram profiles. For the first post from Rombo, we had to check out a tutorial on Youtube to try to understand the process. I am glad to say that two years later, we have reached almost 20K followers!
PS: We still don’t have our own accounts, the one for Rombo is enough work! :)
The most complex part is the design process of a guitar pick.
I like to sketch a lot, so I have lots of old ideas and sketches which I use as an inspiration source. Sometimes, we use questions to challenge the design process, like “Is it possible to create a guitar pick that is flexible and rigid at the same time?” While trying to answer this question, we came up with the idea of “variable thickness”, which has proven to substantially increase ergonomics.
Since we have an engineering & design background, we also do the modeling in 3D and product engineering. Every detail is important here to create high-quality products.
When we think the design is ready, we create some prototypes and send them to the testers. If you follow us on social media you will know some of the testers from our stories.
In total, we have about 30 guitar players that help us during this phase of the project and communicate with us which points they liked or didn’t like. Thanks to their feedback, we are able to improve areas of the guitar picks which we would otherwise not have thought of.
For the manufacturing of our guitar picks on a large scale, we use a technology called injection molding.
In this process, the melted raw material is injected into a mold with the negative shape of the guitar picks.
It is a very complex process with lots of engineering in it, the material has to be treated in a special way to keep the proper humidity, temperature and pressure, and to avoid external contaminations.
On the left, the injection mould from Rombo Diamond: Our polimer flows through the mould runner (yellow arrows) after it reaches over 270°C degrees and it is pushed forward.
The red area is the area we use for the grip texture. The blue area is high mirror polished.
On the right: The first ever produced Rombo Origami from 30.11.2018. The first 50 guitar picks we produced were sent to guitar pick testers who gave us feedback about the material, the grip, the tone and the shape.
The raw material we use is produced in Italy. We have worked very closely with our material partner to accomplish every requirement we had, including the 100% recycled material of the EcoBlack sets. If you want to know more about the materials we are using, you can find more information HERE.
We believe packaging is a very important aspect of a product. We not only use it to create an atmosphere and emphasize the quality of the product, but also to inform you about the attributes of our guitar picks.
This is the reason we created packaging with lots of printable areas to describe the guitar picks. We include our parameter bars, a short description of the guitar pick, the 6 special attributes of a Rombo guitar pick, and a QR-code with extra information.
We had a total of about 6 different concepts before we decided which one was the most suitable.
Right now, we are creating the packaging layouts for the new models that will launch in 2021. We have received some samples and they look great!
If you want to see the new models, you can click HERE.
Carlos takes the pictures for social media. We are not very skilled with the camera, but we have learned a couple of tricks and after thousands of trials, we are able to take decent pictures in our living room.
In our Instagram you can find the best pictures.
You have probably noticed that our posts on Instagram are mainly informative. Guitar picks are often underrated and most guitar players don’t think much about it.
However, guitar picks are the loudest amplifier you can have in your hands and are the bridge between you and your guitar.
We try to pass the know-how we have obtained directly to you, so you can make conscious decisions about the products you purchase. Aspects like the variations on the tone depending on guitar pick thickness, or why are there so many guitar pick shapes and materials… And this is the reason we created our blog articles.
Our aim is to create a communication process that goes back and forth between us. Some of you have become friends of ours and have won a new perspective of thinking about guitar picks.
“To listen closely and reply well is the highest perfection we are able to attain in the art of conversation.” – François de La Rochefoucauld, essayist.
We believe we have one of the most engaged communities ever! We try to answer every comment and every private message, and we are sure we have an answer rate very close to 100%.
You all have participated in surveys, and you have left amazing comments and reviews. You post stories regularly and we have had very deep conversations with some of you! Thank you!
Rombo is expanding. We are working with dealers around the world and currently we have sellers in the following countries:
This means, with the help of our dealers we are able to sell in Europe, North America, Asia, Australia, almost every country of South America, and South Africa.
Transparent communication with our dealers is a priority with us, and so far 100% of the new sellers stay with us! Together we are developing the brand and taking it to the next step.
During our inspiration walks, we talk about Rombo in the next few years. It is very difficult to imagine what the future will bring.
We would like to bring new designs (lots of them!), to increase the amount of recycled material for the manufacturing of the picks, or even be able to create colored recycled guitar picks. We want to talk more to our customers and share our experiences, and from time to time, share some great music and playlists.
We are only two people and every step takes its time. Some of you have written beautiful thank you letters to us or left very good reviews and we want to let you know that we are working hard everyday not to disappoint you :)
You are the best and you have a vote on the future of Rombo!
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by Carlos Diez Macia